CRM overview - WebBee.co.nz ...

CRM overview - WebBee.co.nz

CRM overview

CRM overview

CRM (Customer Relationship Management) is a class of software which provides structure and coherence in the management of business contacts and potential contacts. “Leads” obtained through any number of methods can be entered into the system, assigned to responsible employees, and developed into clients, customers, or partners with a full record of all interactions.
The CRM organizes information about customers and the various interactions with them from the qualifying stage through a closing of sales. The fundamental process which a CRM enables is the development of a potential client (a sales ‘lead’) into a paying customer.

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