The 6 Components of a Landing Page that Converts - WebBee.co.nz ...

The 6 Components of a Landing Page that Converts - WebBee.co.nz

The 6 Components of a Landing Page that Converts

The 6 Components of a Landing Page that Converts

1. Unique value proposition

Your landing page exists to serve one purpose: to persuade people to accept your offer. As such, it needs to shout out clearly why people should choose your services/goods over the others.

Think about something that the visitors won't find easily anywhere else. It could be many things such as the first time in town, once-in-a-lifetime deals, world-famous speakers, a reunion, a competition with attractive prizes, life-changing knowledge, so on and so forth.

2. Image

Do you like reading a flyer with full of text? No? Then you shouldn't let your visitors experience the same pain. Convey the energy and excitement of your proposal through a hero image, or even better, a video.

3. Benefits 

List out the solid reasons to go along with your promo. Remember to target the right audience. The benefits should be very straightforward, useful and appealing. If people have been attracted by your offer's unique value proposition, benefits will beat the deal.

4. Social proof

Individuals, after all, are social animals. We want to do the same thing other people are doing. We want to follow the trend and be "fashionable". We don't want to lose out to our peers. So prove it, that your service is approved by the crowd!

5. Online registration

Your call-to-action (CTA) button "Register Now" or "Buy Now" should be set nicely and prominently on your landing page. Don't forget to add a sense of urgency or privileges to your offer to get people decide on the spot. 

6. Mobile-optimization

More than half of all web traffic now comes from mobile devices, so be sure your landing page is mobile-ready.

Make Us a call to learn more about getting more customers to your landing page.

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