Many people don't realise the importance of protection insurance. We all hate to think about things like our own or our partner's death or disablement, but sometimes we need to make time to see what plans we have in place should something horrible happen. Then at least we know where we stand, and what we still need to put in place. You wouldn't dream of going out in a boat without a life jacket, or not strapping young children into a car seat before driving off. These are common occurrences to manage risk.
We did an analysis on the present capabilities of our client. The client's website and social media were not generating enough prospects and new policyholders. One of the main risks to the success of the project was that the client did not know how to leverage on our digital marketing capabilities.
We estimated that our digital marketing services would take a minimum of three months in order to make a positive impact on our client's business. Thus, our digital marketing helps prospects to take some time to think about what things they need in place to manage the risk of their premature death or being too disabled to work.
As a result, we generated leads for our client in the insurance industry.