The 6 Components of a Landing Page that Converts
1. Unique value proposition
Your landing page exists to serve one purpose: to persuade people to accept your offer. As such, it needs to shout out clearly why people should choose your services/goods over the others.
Think about something that the visitors won't find easily anywhere else. It could be many things such as the first time in town, once-in-a-lifetime deals, world-famous speakers, a reunion, a competition with attractive prizes, life-changing knowledge, so on and so forth.
Do you like reading a flyer with full of text? No? Then you shouldn't let your visitors experience the same pain. Convey the energy and excitement of your proposal through a hero image, or even better, a video.
List out the solid reasons to go along with your promo. Remember to target the right audience. The benefits should be very straightforward, useful and appealing. If people have been attracted by your offer's unique value proposition, benefits will beat the deal.
4. Social proof
Individuals, after all, are social animals. We want to do the same thing other people are doing. We want to follow the trend and be "fashionable". We don't want to lose out to our peers. So prove it, that your service is approved by the crowd!
5. Online registration
Your call-to-action (CTA) button "Register Now" or "Buy Now" should be set nicely and prominently on your landing page. Don't forget to add a sense of urgency or privileges to your offer to get people decide on the spot.
More than half of all web traffic now comes from mobile devices, so be sure your landing page is mobile-ready.
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