Roughly 98% of the people who visit your site will leave without converting. Are you putting a lot of time, money, and effort into bringing people to your site, only to have them leave empty handed? Those people initially came to your site because they were interested in what you have to offer. Since they've already shown a strong interest, they are your best prospects.
Retargeting places your dynamic, creative ads in front of customers who have viewed or purchased your products or services. Remember, your customers spend 95% of their online time browsing sites containing display ads. Your ads will appear alongside the online articles they are browsing, subtly reminding them to come back to you when they're ready to buy.
Strategy - Campaign goals, target audience and budget
Creative - Creating the ads
Execution - Behavioral, contextual, retargeting
- Contextual Targeting: Advertising on relevant websites
- Behavioural Targeting: Advertising to relevant individuals
- Retargeting: Advertising to former website visitors
Optimisation - A/B split testing and lowest cost per acquisition
Reporting - Performance metrics